Top paying key words

You can use this free tool from Adwords https://adwords.google.com/select/KeywordToolExternal to help you out.

When you get to the site you'll see Results are tailored to English, United States Edit

1. Click Edit and choose "All countries and territories" (Well, unless you're from another country)
2. Enter the keyword you are thinking about or is pertinent to your niche
3. Click off the "synonyms" box and get rid of that
4. Type the characters you see in the box below
5. Click "Get keywords ideas"
6. You'll be taken to a page where you can see the demand and monetization of the keyword you entered.
7. Look over on the right hand side and change Match Type from the drop down menu to "Exact"
8. Now go to the last column "Global Monthly Search Volume" It will sort from highest to lowest (you may have to click twice if it inverts from lowest to highest.)
9. Go up to the "Choose columns to Display" drop down menu and choose "Show estimated Average CPC" It will show the estimated average cost for those keywords.
10. Now you can sort that column, too, by clicking it. Now you'll know if you are using a hot keyword that pays well or one that does not generate much interest.

You can now create pages around words with high demand or low demand with high profitability. Keep in mind, you want to create pages of relevant, original content that gives your readers valuable information. You cannot "spam" keywords in a thrown-together article/page and expect Google to index it. The content surrounding the keywords you choose have to give the visitor something of value. It is hard work. You will be writing for two audiences, the search engines and your human visitors. Learning solid SEO skills will be just as crucial as your expressive skills.

What is Goo.gl

Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:

• Stability – ensuring that the service has very good uptime
• Security – protecting users from malware and phishing pages
• Speed – fast resolution of short URLs

Google URL Shortener is currently available for Google products and not for broader consumer use.

Adsense Account Termination and Reinstatement

1. Google treats invalid click activity very seriously as this artificially inflate an advertiser’s costs or a publisher’s earnings. Using Google proprietary detection system, Adsense account of the erring publisher is terminated without providing any details on his/her account activity.
2. Adsense account terminated for invalid click activity are not allowed any further participation in Adsense. Hence, affected publishers may not open new accounts.
3. Terminated Adsense account for invalid click activity will not receive any further payment. Any earnings balance will be properly returned to the affected advertisers.
4. Other Adsense publishers may place Google ads on the site owned by publishers whose Adsense account is terminated subject to compliance with Adsense policies. As per Adsense TOS, Adsense publishers in good standing may place Google ads on any site.
5. Anyone related to Adsense publisher whose account is terminated may open an Adsense account. But, may also be terminated if it poses a risk to Google advertisers.
6. If your Adsense account is terminated or disabled and you believe that you are clean, you may appeal and request for account reinstatement. Adsense Team will be happy to reconsider your account with the additional information provided. However, there is no guarantee that you will be reinstated as Google reserves the right to disable an account for any reason.
7. Google reserves the right to terminate without notice any accountthat has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more.
8. You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Site in the Program with or without cause at any time by removing the Google Javascript or similar programming from Your Site
9. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Site in all or part of the Program with or without cause.

Common Adsense Violations

1. Clicking own Google ads for any reason. However, unintentional clicks on own ads are detected but accepted by Google as unavoidable. If you want an information on Google advertiser, type the URL of the advertiser on the browser address or use Adsense Preview Tool.
2. Asking others to click on ads, directly or indirectly. Avoid using statement or words that implies request to click ads like “Part of the revenue of this site is being donated to a charitable organization“, “click ads to win prizes”, “click ads to earn money”, and other programs which compensate or incentivize users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
3. Reloading own webpages excessively. This generates artificial or invalid impressions. However, normal viewing your own pages yourself will not affect your good standing in Adsense Program.
4. Adsense codes are modified to open in a new window or to change font size and format of Google ads. Once you’ve generated your code, do not alter any portion of the Adsense code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.
5. Google ads are placed beside images to make them appear as related even they are separated with borders and spaces. Adsense publishers are advised not to line up images and ads in a way that suggests a relationship between the images and the ads as visitors may click the ad expecting to find something that isn’t actually being offered.
6. Google ads are placed below drop-down menus and/or adjacent to the site navigation menu. This ad placement may result to accidental or invalid clicks to Google ads.
7. Pages contained other ads or services that mimic or made to look like Google ads or search boxes in layout and colors. Although you may sell ads directly on your site, make sure these ads will not make visitors to think these are Google ads.
8. Employing any method that artificially generates clicks or impressionson your Google ads like repeated manual clicks or impressions, using robots, auto hits software and websites, paid-to-click, paid-to-surf, autosurf, click-exchange programs, any traffic exchange program or any deceptive software.
9. Displaying Google ads through unsolicited mass emails or unwanted advertisements on third-party websites. Google ads or search boxes displayed in a pop-up, pop-under, or in an email.
10. Page contains Adsense prohibited content like pornography, gambling, hacking activities, violent content, racial intolerance, hate, alcoholic drinks, tobacco-related products, prescription drugs, replicas or imitations of designer goods, term papers or student essays, and other illegal activities.
11. Page contains pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
12. Offers Adsense referral products requiring users to submit email addresses. Adsense referral units must be promoted without any obligation from user’s end.
13. Google ads are displayed on pages without content or on web pages containing excessive, repetitive and irrelevant keywords.
14. Displaying Google ads as an alternate ads. However, Google allows Adsense publishers to use other ads as an alternate ads rather than showing public service ads (PSAs) if no targeted ads are available.
15. Websites having an online ads landing page showing Google ads but does not conform with Google landing page quality guidelines.
16. Google ads that are captioned as “Featured sites”, “Sites to Visit”, “Favorite Sites”, “Other resources”, and the like. Using arrows or other graphical gimmicks to direct user’s attention to Adsense units. However,Adsense referral products can be explicitly endorsed.
17. Google ads displayed on any page with content primarily in an unsupported language.
18. Page displaying more than the maximum limit of three ad units, two Google AdSense for search boxes, three link units, and two referral units.
19. Google search boxes are pre-populated with specific search terms or keywords or creating direct links to AdSense for search result.
20. Framing or mimicking Google pages or using any Google Brand Features such as Google trademarks, logos, web pages or screenshot, without prior consent from Google.
21. Disclosing Google Confidential Information without Google’s prior written consent including but not limited to: Click-through rates (CTRs) or other statistics relating to Site performance in the Adsense Program provided to you by Google. However, you you may accurately disclose the amount of Google’s gross payments to you pursuant to the Program.
22. Not keeping your email address up-to-date. Adsense team first try to work with the publisher to remedy violation issue over email. So, better add adsense-support@google.com to your email contacts list to make sure you receive any email messages from Adsense team regarding your account.

How to use Channels Effectively to help you Increase Your AdSense Revenue

Channels help you determine specific data points about performance of pages, pages with highest AdSense clicks and effectiveness of Ad units in your site. There are many ways in which you can leverage the AdSense channels to measure the performance of different pages vs ad units, find the CTR of a specific or group of pages, track the performance across different domains and add up all these data points to determine the pages that offer maximum contribution towards your AdSense earnings. Using channels does not directly increase your adsense income but using it in such a way that you get to know about various performance data points can help you towards doing effective AdSense optimization resulting in significant increase in your adsense profits.

What are channels?

Channel is a good way of mapping certain ad units, pages or groups of pages, sub-domains, domains to a friendly name which you can use to distinguish between the Ad units served across your site(s). You can create a channel name (say channel name is mysite_adunit_200×200) and map it to certain adsense code, say 200×200 ad unit, then use it on every page of your site at the top. After which when you look at your AdSense reports, the data about your adsense earnings, impressions, CTR and eCPM will be shown channel wise. So, if 200 ads of that 200×200 ad unit were served and out of which 5 people clicked on the ad, then it makes a lot of sense to use this data against other channels that you can compare with to track performance of other ad units on the pages of your site. Does it make sense?

Let me use another example. I run a forum based website and would like to use AdSense to track performance of ad units. I use a 480×60 unit on the top of every page and a similar 480×60 ad unit at the bottom of every page. I will now create two channels by names sitename_480×60_top and sitename_480×60_bottom, respectively. Going forward, this will help me in understanding which ad unit is performing best in terms of click through ratio and eCPM. I can then start experimenting with different ad units and name them accordingly to track their performance over time. The result will be lot of data that I can use for AdSense optimization for a forum.

Types of Channels

There are two different types of channels. URL Channel and Custom Channel. While URL channels can be used to track performance of ad units across your site, sub domains or a specific page, using Custom channels will let you track performance of specific ad units across different pages, one specific page, group of pages, adsense for search etc.

Using Channel Effectively

While there are no adsense secrets to using channels, there are some simple and logical tips that you can follow for effective performance tracking.

1. Use logical channel names that will let you distinguish between ad units of one type with ad unit of another types.

2. Use URL channels as much as possible to determine the performance of individual pages or group of pages.

3. Use URL channels for subdomains to get a quick understanding about performance between your sub domains

4. Follow a universal channel naming convention across all channels. One good example of a naming convention is shortsitename_adunittype_text(and|or)image_pagename_location, so examples would be bh_480×60_ti_thispage_top [where bh = bloghash.com, ti = text and image, thispage = a shortname of this page and top = location of this ad unit i.e top of the page]

5. If your site has less than 200 pages, I suggest you use a channel name for every page on your site. This will be very time consuming process but your efforts will be paid off very well.

6. Don’t create many channel names just because you have many available [200 of them], this will give you unrealistic performance report if you were to see a historical trend for a longer duration.

7. You can create, deactive, rename and delete channel names. So use them wisely.

Some Ideas with Channels

If you know how to code in PHP or other scripting languages, instead of embedding AdSense code on every page, use a simple PHP function to display adsense on the pages of your site. Use a mapping of URLs and channel IDs such that depending on the page that you are accessing, assign a channel ID in your adsense code using PHP. This is a simple trick to achieve with PHP. Since you have only 200 channels to use for your content pages, use this trick to measure the performance of as many page as you can.

I have implemented channels, now what?

Now that you have some data available for analysis, here is what you can do with it.

1. Measure the variation in performance of ad units over time.

2. Experiment with different ad units on pages with highest performance to determine the best performing ad units.

3. Measure the performance between different pages, sub domains and domains and place additional ad units of different advertisers such as amazon, text link ads or banners of some high paying affiliate programs.

4. Based on data available for high performing pages, determine which adsense keywords are attracting people from search engines to those pages or groups of pages on your site.

5. If you can, create a simple graph with available data to show top 20% performing ad unit and pages, look at it the other way, see the top 20% pages and ad units which are NOT performing well. Now, optimize the ad units formats and ad unit placements for only these pages to see an immediate impact on your adsense earnings.

It gets better only with experiments to determine the best suited ad units and effective placement of adsense ads on the pages of your site.

Make money with AdSense

This article is dedicated to the AdSense related information and other resources that will help understand the AdSense program better and also let you increase your AdSense income. For the beginners, here’s what you need to know about AdSense.

Google AdSense is the best contextual advertisement program, for publishers, on Internet that is designed to serve most relevant ads on a website and its pages. AdSense serves the most relevant ads on the pages of a website based on the keywords found in the content that make the page. For example: If your page is about a topic ‘make money with AdSense’, then Google AdSense will serve ads that are related to make money with AdSense. Likewise, if your page is about affiliate marketing, then those ads that are highly relevant to affiliate marketing are displayed on the page.

To begin with, you need to sign-up with Google AdSense and submit your website details. Once your application is approved, you can login to the AdSense account and setup ads to show on your website. You will have to select the ad format of your choice, such as banner ad unit, square ad unit, rectangle ad unit and customize the color to fit the best on your website. Google AdSense not only serves ads in website but also on mobile phones and in RSS feeds.

How to setup Google AdSense in your website?

If you already have an AdSense account, it’s very easy to setup AdSense on your website. Just follow the steps mentioned below.

1. Login to Google AdSense account
2. Click on Get Ads
3. Select the type of Ad
4. Select the ad unit’s size and customize its colors
5. Submit and get the Ad code that you can install in the pages of your website

What are the basic jargons that you should know with respect to Google AdSense and online advertisement?

1. PPC – Stands for Pay per Click. It’s the amount of money that you get when someone clicks on an ad on your website. Higher the PPC value, the more money you make.

2. CTR – Stands for Click through Ratio. Number of clicks per hundred ads served. The more the CTR the more money you make. When both PPC and CTR values are higher, you make more money and that should be ultimate goal. For more info, see how to increase your AdSense revenue with the same CTR.

3. Impressions – The number of ads served on your website. Some advertisers prefer to pay for number of impressions rather than number of clicks. On a very high traffic website, the website owner can show CPM (cost per thousand impressions) ads and still make a lot of money.

What are the most important factors that affect the AdSense revenue?

1. Keywords – The key to making money with AdSense is the keywords that are used in the content. Ads are displayed from Google AdWords program on your website based on the keywords that are found in the content. If you have used keywords that people don’t use to search, your website will receive low quality ads that have very less pay per click value. For more info on this topic, see how to find the best keywords for your website.

2. Traffic – The second most important factor when it comes to making money with AdSense program and for that matter any other program is the amount of traffic a website receives. Some might argue that it’s more important than the keywords, but out of my practical experience I have seen people making $10 a day out of just 1000 visitors everyday while other websites with similar traffic made only a few cents.

3. Niche of your website – An equally important factor is the niche or the topic of your website. If your website is about a topic which is not at popular, such as ‘how to paint a wall’, then you will not receive traffic to your website. And even if you do manage to receive some visitors, the keywords are not the ones that advertisers are bidding for. So, you will receive low quality and low PPC ads served on your website. Always choose a topic that people will find useful in their everyday life, such as ‘how to tune a car for more mileage’ so that you get visitors.

4. Ad layout and placement – The next factor which is very important is the payout of the ads on a website. If you make your ads appear as ads, people will not click it. But if you make your ads appear as if they are a part of your website, the CTR goes up. I have not seen or heard of anyone to have achieved a CTR of 100%, so there is always some room for improvement. The best CTR numbers are between 5-20%. Anything more than that is bonus to you.

Next important thing to understand is the placement of the AdSense unit. It makes a lot of difference to the CTR depending on the location of the ad unit on the webpage. Remember that when someone visits your website, they always see the upper portion of your website which is also known as ‘above the fold’. Ads placed above the fold naturally receive more clicks than any other ad unit on the page. You will have to experiment with ad placement to achieve higher CTR. Every website has a different ad placement strategy that works best for that site only. Of course, there are some best ad placements, see effective adsense layout that result in high CTR.

Why Use Google Adsense?

Undoubtedly, you have heard about Google AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that’s nowhere near what you get for using AdSense. There are people who earn in excess of 1000 dollars per year by using AdSense. Sure, you’ll have to ensure they get better placement, so as to be noticed but despite that they don’t bother viewer’s as much as traditional ads. Think about the many sites you’ve seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any page on your site falls outside of these categories, the banners aren’t targeted anymore. And what that means is that you’re potentially showing ads to people who don’t have any interest in them and that can lead to inefficiencies.Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site’s value and to the revenue it produces.

What’s more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site’s content, which brings an increase in your site’s overall visual quality as opposed to a traditional approach.

For many people, there’s also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.

It’s free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you’re all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.

For any webmaster out there, that’s a killer scheme because it lets you draw the line between your site’s usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.